Director of Marketing

Company: Wainscot Media
Location: Park Ridge
Posted on: January 16, 2022

Job Description:

HI. WE'RE WAINSCOT------a content marketing firm based in Park Ridge, New Jersey. Our culture of creativity, collaboration and excellence consistently leads to successful results for our clients, as well as national content and design awards. Experts at all things content-from interactive websites and email campaigns to custom print magazines-we serve B2B and B2C clients in a broad array of verticals, including fashion, luxury and healthcare. We also publish several digital and print magazines in those industries. If you enjoy a varied work day, loyal clients and talented teammates, Wainscot could be for you, whether you prefer to work remotely, onsite or a combination of the two. -ABOUT THE ROLE:Wainscot Media is hiring a skilled, well-rounded marketing director to drive the creation of promotional strategies and content. The Director of Marketing will develop a deep understanding of our agency's services and target audiences to deliver revenue-driving marketing solutions. This individual will work closely with our editorial and sales teams to raise brand awareness, boost web traffic and generate quality leads for each of Wainscot's divisions (healthcare, luxury, fashion and regional New Jersey magazines). In addition, the director of marketing will consult with client relationship managers as requested to ensure marketing deliverables meet our high standard of excellence. -HOW YOU'LL CONTRIBUTE:System Optimization

• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Assist members of our sales team on calls with prospects when appropriate to provide deeper understanding of specific marketing services.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.Digital Marketing
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
  • Manage, measure and optimize our paid/unpaid marketing using vendor-specific dashboards, Google Analytics and marketing analytics reports.
  • Craft landing pages and lead generation forms for marketing content to be distributed through relevant paid/unpaid programs.
  • Be part of team that develops new websites and microsites for internal groups/publications.Content Marketing
    • Create free resources to drive leads, subscribers, awareness and/or other important metrics (examples include eBooks, whitepapers, infographics, guides, templates, etc.).
    • Blog on an ongoing basis to support Wainscot services and attract site visitors through search, social media and email subscribers.
    • Create collateral to support sales team (e.g. case studies, product videos, website landing pages, blog posts, etc.).Email Marketing
      • Grow email lists organically, not through bought or rented lists.
      • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
      • Segment lists based on past email engagement and website interactions (content downloads, site page visits, etc.).
      • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
      • Instruct teams on how to minimize list decay and unsubscribes while increasing the productivity of our email sends.
      • Develop documentation and road maps for processes, A/B tests and promotions that succeed through email.Search Engine Optimization
        • Manage both on-page SEO -and off-page SEO for the company.
        • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
        • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
        • Stay up-to-date with the latest trends and changes with SEO and major search engines.
        • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute and report on leads. -WHAT YOU BRING:
          • BA/BS degree or equivalent working experience
          • Strong background in marketing and campaign-driven roles
          • Ability to manage multiple projects at the same time in a fast-paced environment
          • Technically capable, an excellent communicator and keen to improve processes
          • Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign) and Canva
          • Thorough knowledge of search ranking and optimization factors and key algorithm updates
          • Proficiency in web analytics software and keyword tools
          • Experience with email marketing, lead nurturing, marketing automation and web analytics
          • Proficiency in content management systems (Wordpress, Webflow, etc.)
          • In-depth knowledge of the various paid marketing channels and technologies, such as paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and TikTok)
          • Excellent written and verbal communication skills
          • Creative talent and experience (copy and design)
            

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