Email Marketing Manager

Company: OwnBackup
Location: Englewood Cliffs
Posted on: June 19, 2022

Job Description:

The JobData loss can be devastating. Whether it's caused by human error, bad code, rogue integrations, or malicious intent, all companies are at risk. That's why so many companies choose OwnBackup, the #1 cloud data protection platform on the Salesforce AppExchange and global leader in SaaS data protection. With nearly 4,000 customers, we are ranked on the Forbes Cloud 100 as one of the world's top private cloud companies and have raised nearly $500 million in funding from AIkeon Capital, B Capital Group, BlackRock Private Equity Partners, Insight Partners and others.We are looking for an Email Marketing Manager to partner with a cross-functional global marketing team to support development, execution and optimization of email as a demand channel. You will be responsible for owning email strategy, execution and reporting with engagement and conversion in mind, helping the demand generation marketing team reach pipeline goals. Working in a fast-paced dynamic environment, this role will be wearing a lot of hats and should have a strong grasp of content strategy, email tech and trends, and email reporting and optimization tactics. The ideal candidate is both analytical and creative, has strong organization skills, an excellent collaborator and communicator and takes their work seriously but not themselves.Your Day-to-Day Role

• Collaborate cross-functionally to develop and optimize the email campaign lifecycle - from concept development through results measurement - to build a strong engaged marketable database and influence full-funnel conversion rates
• Conceptualize, build and optimize automated email nurture programs to align with our general campaign strategy and pipeline goals.
• Manage end-to-end execution of email campaigns - including setting goals, internal enablement and communication, audience strategy and targeting, personalization tokens and strategy, behavior triggers, creative and content requirements, analyzing and reporting on results.
• Own the execution of monthly newsletter programs - including customer newsletter and communications and a new engaging prospect newsletter.
• Develop and own the quarterly email communications calendar, as well as run a weekly email enablement meeting.
• Work closely with the Creative and Content teams to develop an on-brand recognizable email visual identity and voice.
• Analyze and report on email KPIs including engagement metrics like deliverability, open rates, click rates, opt-out rate + conversion metrics like conversion rates, volumes, score updates, impact on opportunity creation and progression, with a focus on driving improvements to support our business goals.
• Analyze and report on email as a channel - Identify automation opportunities, industry developments and trends, best practices, and innovative execution strategies.Your Work Experience
  • 3-5 years email marketing experience within a fast-paced B2B space
  • A growth mindset - always making improvements, trying new things, rolling with changes, and a can-do attitude
  • Proven success managing a global email strategy, execution and optimization
  • Experience with Pardot is strongly preferred
  • Basic knowledge of HTML/CSS and hands-on experience with merge fields, automations, and dynamic content blocks
  • Proficient in creative, builder and project management tools i.e., Figma, Adobe Suite, Stripo, Asana, Monday
  • Excellent written communication and project management skills
  • Ability to multi-task and build strong working relationships across all levels of the organizationImportant DetailsThis is a full-time position. The ideal candidate will work out of our Englewood Cliffs, NJ office to maximize collaboration and interaction with the business.OwnBackup is dedicated to creating an environment where employees thrive. It's why we provide every employee with unlimited PTO, generous medical benefits, and a 401(k) savings plan with a 4% employer match. We also offer catered lunches in the office five days a week, a full fitness center, and free shuttle bus service to and from New York City.New employees also have the opportunity to attend our award-winning new hire bootcamp, which customizes the onboarding experience by role, provides new employees with invaluable hands-on training within their first few weeks at the company, and gives employees the chance to meet their new colleagues in-person.Creating an environment where employees thrive also means making sure every employee feels accepted. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. OwnBackup is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status.A Bit About UsHave a look at our website and read through the AppExchange reviews to get to know OwnBackup a little better. Founded in 2015, OwnBackup is backed by top-tier venture capital firms and has experienced 100% year-over-year growth, establishing early market dominance in a Salesforce ecosystem that includes over 150,000 customers. And while we've experienced tremendous growth providing backup and recovery solutions for Salesforce customers, we are now offering our world-class data protection solution across other clouds, like Microsoft Dynamics 365. At OwnBackup, our vision is to empower customers to own and protect their data on any cloud platform.#LI-Hybrid

Keywords: OwnBackup, Tenafly , Email Marketing Manager, Advertising , Englewood Cliffs, New Jersey