Regional Director Of Sales And Marketing

Company: Riverside Oral Surgery
Location: River Edge
Posted on: June 23, 2022

Job Description:

The Director of Sales & Marketing collaborates with the business to uncover insights and strategies to develop and implement sales, marketing and branding strategies for new and existing offices and territories of Riverside Oral Surgery. S/he identifies short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and other financial considerations. S/he understands key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and patient trends in order to translate results into actionable insights for marketing team. S/he oversees and motivates the field marketing team to support practice growth and increase patient census.
Essential Duties & Responsibilities:
Develops a cohesive strategy and marketing plan to drive brand awareness and market share gains for the business. Advises and prompts senior leadership with new approaches to the market opportunity.
Develop and efficiently manage the marketing budget, building a clear picture of ROI to drive future marketing programs.
Oversee the development of our marketing campaigns to create an effective and efficient marketing strategy focused on growing audiences for our offices and services.
Effectively manage the marketing field team who serve as the brand representatives for Riverside Oral Surgery and are the direct liaisons to our network of referring doctors.
Collaborate with the Surgeon's and COO to build strategic partnerships and techniques to attract new referring sources.
Analyze the potential of the practices service area to determine target markets.
Collaborate with creative on the development of marketing materials such as brochures, flyers, ads and business cards.
Work closely with the communities and Surgeons to promote Riverside Oral Surgery services; attend events in the community increasing community awareness of Riverside Oral Surgery's mission and values.
Maintain relationships with our referral sources including general dentistry offices and other possible sources of referrals to present Riverside Oral Surgery's services.
Develop marketing initiatives including website development, SEO and print collateral.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focus on ROI improvement.
Create marketing calendars for each field marketing coordinator on a consistent basis ensuring each meets their weekly and monthly quotas. Hire and train additional marketing staff as needed.
Skills and Qualifications
Bachelor's degree in marketing, advertising, or communications
Successful track record in senior marketing roles and creating marketing campaigns.
Excellent leadership, communication, and decision-making skills
Experience with digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets Established portfolio of media and PR contacts.

Keywords: Riverside Oral Surgery, Tenafly , Regional Director Of Sales And Marketing, Advertising , River Edge, New Jersey