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PR Manager, Bilingual (Korean/English)

Company: LG Electronics U.S.
Location: Englewood Cliffs
Posted on: June 25, 2022

Job Description:

Company:LG Electronics U.S. (LGEUS)Job Function:MarketingAt LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we make "Life Good" - from home appliances, consumer electronics, vehicle components, to business innovations in digital signage, air conditioning and LED lighting.We are currently seeking our newest innovator to join our dynamic team as a Bilingual PR Manager on the Marketing Team!
Position Summary:The Public Relations manager will be leading PR communications for cross BU brand/ corporate(HQ), CSR, and Corp brand activities.Key Responsibilities:
Corporate PR is an on-going communication efforts to manage corporate affairs such as media announcement on the NJ HQ building, Tennessee washing machine factory, trade issues and etc.
CSR communications includes media activations to promote LG's Experience Happiness platform to support emotional well-beings of the teenagers in the US

  • Planning, developing and implementing PR strategies
  • Manage KPIs and wrap up reports
  • PR agency management
  • Daily media relations
  • Support the PR aspect of activities for brand teams and PMs
  • Support and manage HQ's inquiries from various BUs including local press coverage
  • Managing monthly report and monthly planning for HQ
  • Organize and support trade shows and events initiated by HQ such as CES press conference, SXSW, press tour, product launching events
  • Supporting and managing yearly award entries including Innovation Award, CES Best in Show and many more
  • Budget management for CES and all other PR programs
  • Assisting and working with internal spokespeople, top management
  • Researching, writing and distributing press releases with the team
  • Managing the PR aspect of a potential crisis situation.
  • Coordinating PR samplesOccasional protocol activities for HQ VVIPs
    Managing relationship with Korean media in NY areaJob Requirements:
    • Bachelor Degree is required; in marketing preferably
    • Minimum of 8 years experience is required
    • Bilingual is required (Korean & English fluency)
    • Excellent Communication Skills
      LG Electronics, USA Inc., LG Mobile Research USA LLC, LG Electronics, Alabama, inc., LGEVU and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.

Keywords: LG Electronics U.S., Tenafly , PR Manager, Bilingual (Korean/English), Advertising , Englewood Cliffs, New Jersey

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