Promotions Manager

Company: HS Ad North America
Location: Englewood Cliffs
Posted on: June 15, 2022

Job Description:

Promotions Manager, Home AppliancesThe Home Appliance promotions manager is responsible for managing and planning promotional programs, including producing collateral, in-store materials, and digital assets and distribution to support the execution of LG's home appliance promotional activities. Candidate must have strong project management skills and the ability to assess the scope of and execute promotions that positively impact sell out performance. This role manages the creative development of promotional materials, negotiates contracts with suppliers, manages and processes all financials, has a strong creative background and impeccable communication skills. Must have a committed and strong work ethic and the ability to work cross functionally within the Home Appliance business unit.
Key Responsibilities

• Project management for all national promotional specific materials for home appliances; bundles/rebates, gift with purchase / value add offers, limited time offers, promo playbooks, retailer circular ads, and other custom marketing requests.
• Manage and oversee timelines for all national promotions.
• Lead bi-weekly project status meetings with cross functional teams to ensure flawless execution that will hold strong compliance and effectiveness.
• Partner with PP&T (price, promo & trade), channel marketing, and product marketing for promo offer details and strategy.
• Manage agency briefings for communication strategy/offer positioning.
• Obtain legal approvals for all assets prior to execution.
• Collaborate closely with channel marketing to ensure all final retailer asset needs are provided (digital and print).
• Amplify promos across owned channels and paid digital.
• Work closely with customer experience and e-commerce teams to update promotions across LG.com.
• Review all assets and ensure pricing changes are applied across each platform.
• Manage and track overall promo budget management including invoice reconciliation, payment tracking, and SOW processing in compliance with LG general procurement processes and policies.
• Support GTM (go to market) team with keeping promo readiness tracker up to date
• Participate in product, promotion, marketing and finance meetings to ensure alignment across all teams.
• Upload all final marketing assets to Smartsheet - for team visibility
• Assess promotional program effectiveness by examining redemption rates and post-promotion ROI analysis to provide sales and marketing with recommendations to improve the performance of future promotions.
  Requirements
  
  • Bachelor's degree in marketing or related field.
  • 5 - 7 years of marketing / brand / project or promotions management with 3+ years managerial responsibilities.
  • Experience developing multi-channel/fully-integrated campaigns.
  • Ability to tightly manage timelines and budgets.
  • Extreme attention to detail.
  • Aptitude to quickly learn new systems.
  • Outstanding written and oral communication skills.
  • Ability to independently create and deliver clear presentations.
  • Home appliance background preferred but not required.
    Skills/Knowledge/Ability
    • Entrepreneurial courage.
    • Creative problem solver.
    • Solution oriented.
    • Responsive.
    • Strong follow-through skills.
    • Comfortable working in a fast paced environment and pivoting quickly based on changing business needs.
    • Resilient.

Keywords: HS Ad North America, Tenafly , Promotions Manager, Executive , Englewood Cliffs, New Jersey