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Channel Marketing Manager

Company: HS Ad North America
Location: Englewood Cliffs
Posted on: June 17, 2022

Job Description:

Channel Marketing Manager Job Description ABOUT US HS Ad North America is a full-service in-house advertising agency serving the LG Electronics network on a global level with offices in Seoul, New Jersey, Los Angeles, Toronto, Beijing, Shanghai, Tokyo, Bangkok, New Delhi, London, Dusseldorf, Moscow, Kiev, Sao Paulo, Dubai and Sydney. We manage brand communications across a wide variety of product categories from television and home entertainment, to appliances, phones, and more. We---re growing fast with a fun, collegial atmosphere, and can-do attitude. Channel Marketing Manager Overview: The Digital Marketing Retail team is looking for an experienced individual with an understanding of the current digital retail marketing environment. With the ever-changing shift to digital sales and online consumer insights, the importance of online retail continues to grow. This position will focus on the company---s home appliance category; products include: Laundry, Kitchen (Refrigerators, Ranges, Microwaves, and Dishwashers), vacuums, air purifiers, dehumidifiers, etc. This position will provide client ready presentations, reports and solutions for improving consumer-facing content to help educate their team and senior leadership. The mission of this role is to help the sales channel grow revenue and drive efficiencies by enabling data-driven decision making. With support from leadership this role will be responsible for developing best practices and working with senior stakeholders to drive insight and suggest improvements. The ideal candidate possesses a unique skill set that combines strong relationship building and understanding of the retail environment. While website and digital activities are a priority, collaboration across business units with other key stakeholders to drive synergy with marketing activities across the brand is an absolute must. Channel Marketing Manager Duties: -- Management of retailer.com digital marketing projects from initiation to completion. -- Oversight of content development for retail digital marketing including working with internal creative teams on production/asset development and copy-writing on multiple/simultaneous projects. -- To drive sales on retailer.com, we collaborate with LG Channel Marketing, internal digital marketing teams and 3rd party partners on retailer brand support, which includes but not limited to: LG brand store page development/ maintenance, retailer educational pages, social content, and Product Detail Page updates. -- Effectively manage timelines/schedules including: creating internal briefs, outlining goals, defining scopes, sending deliverables, managing required resources and staying within budget. -- Define and align best in-class marketing asset KPIs to optimize all retail channels. -- Understanding of retail promotion calendar and providing deliverables in a timely manner. -- Define and create customized dashboards to report on KPIs using Excel and PowerPoint. Skills/Qualifications: -- Digital marketing experience preferred. -- Solution-oriented person who takes the initiative to provide and/or identifies answers to issues. -- Understanding of digital environment: Digital advertising, Search, .com -- Knowledge of Digital Asset Library, Syndigo, Bazaarvoice and Edge by Essential (aka Clavis) a plus -- Omni-channel marketing, Supervision, Account and Project Management, Management Proficiency, Process Improvement, Tracking Budget Expenses, Self-Development, Planning, Organization, Verbal Communication, Microsoft Office (PowerPoint, Excel, Word). Role & associated responsibilities are subject to change pending business needs/project requirements

Keywords: HS Ad North America, Tenafly , Channel Marketing Manager, Executive , Englewood Cliffs, New Jersey

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