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Paid Search Manager II

Company: Parks, Experiences and Products
Location: Norwood
Posted on: September 17, 2022

Job Description:

As a Paid Search Manager II for Disney Parks, Experiences & Products (DPEP), you will lead strategy development, campaign execution, analysis, and reporting for some of the most recognizable brands in the world. The objective of this position is to develop search engine marketing and other content discovery channel initiatives to meet business goals. This role is an expert in Google Ads and Microsoft Ads while also having a solid working knowledge of YouTube. You will report to the Customer Engagement Manager III - Paid Search.

Responsibilities :
Develop and manage the multi-campaign strategy for a DPEP property for several search and content discovery channels
Perform daily management of multiple large-scale Paid Search and Auction Media campaigns which include launches, budget management, bid management, tracking and reporting, and beta program testing
Lead testing and innovation efforts across our team
Develop presentations and showcase results and important insights to executives and other company partners
Manage the daily tracking process to ensure spending and performance levels are pacing to meet expectations
Manage projects based on urgency and importance
Develop and distribute detailed reports that summarize the performance of your assigned accounts
Work with the team to establish processes to improve performance for our partners
Stay current on the Search & Programmatic Media industry and propose and implement new ideas to enhance campaign tactics

5+ years managing search engine marketing for a high volume consumer website
Excellent working knowledge of Paid Search marketing
Data analysis experience and ability to translate results into actionable insights
Knowledge in the following interfaces and tools: Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor, Adobe Analytics
You have strong communicative abilities and experience presenting to senior leadership
Experience using third-party bid management tools such as Google SA360, Adobe Ad Cloud, or Skai

Additional Information:
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at - https://jobs.disneycareers.com/benefits


Keywords: Parks, Experiences and Products, Tenafly , Paid Search Manager II, Executive , Norwood, New Jersey

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