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Senior Manager, Product Marketing

Company: Samsung Electronics America Inc
Location: Ridgefield Park
Posted on: June 9, 2021

Job Description:

Position Summary

For decades, Samsung has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology. We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what's possible, and constantly innovate.

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone. Together we make the impossible possible. Because at Samsung, we Own the Unknown.

Are you ready to #OwnTheUnknown? Join us.

Role and Responsibilities

Job Description

The Senior Manager is the primary liaison for all marketing activities relating to the products he/she is responsible for. This individual works directly with the Director to create product segmentation/positioning models, define the competitive landscape, develop go-to-market strategies, and manage the product lifecycle roadmap. The Senior Manager is also responsible for interfacing with Samsung's direct and indirect sales channels including internal sales teams, retailers, and distributors. This individual will be responsible for providing these customers with the direction and materials they require to carry-out approved marketing programs. This position will be responsible for leading the product marketing function for a segment of Samsung's TV business. The Senior Manager will have responsibility for marketing program design and execution, new product launching, channel sales support, overall product lifecycle management, and achievement of sales/market share goals with the exercise of P&L responsibility.

Skills and Qualifications

Roles and Responsibilities:

  • Product category roadmap and lifecycle
  • Strategic promotional plans and calendars
  • Weekly forecasts and formation of plans to close gaps vs. monthly/quarterly/annual plans
  • Achievement of category sales and market share goals
  • Maintenance of category WOS targets
  • Communication with, and updates to, overseas HQ counterparts
  • Development of holistic strategy to manage assortment across multiple partners and channels without price or market disruption
  • Creation and presentation of product marketing decks to retail partners
  • Product messaging and positioning
  • Other responsibilities as defined

Necessary Skills / Attributes:

  • 12+ years relevant industry experience; product/brand marketing and communication skills coupled with CE industry knowledge is required
  • Experience working with both National and Regional retail (including pureplay.com and retail.com) accounts is required
  • Product lifecycle management experience, particularly in product launch and channel inventory management, is required
  • P&L management experience is required
  • Strong Microsoft Office skills (e.g., Excel, PowerPoint, Word) required
  • Bachelor's degree required; MBA preferred
  • Ability to effectively lead negotiations and define programs with customers and partners
  • Understanding of NPD, and other market data tracking services is preferred

#LI-BB1

  • Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
  • Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Keywords: Samsung Electronics America Inc, Tenafly , Senior Manager, Product Marketing, Other , Ridgefield Park, New Jersey

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