Market Research Analyst
Company: Benjamin Moore & Co.
Posted on: September 16, 2021
The ideal candidate for this role should have the ability to
collect, interpret and communicate market information in BM
category especially for branding, advertising, product development
for the professional and consumer segments. This candidate will be
working closely with the Product Marketing team to integrate
usability studies and research into product requirements to enhance
user satisfaction and ensure customer driven design (product usage
testing). He/She will plan, lead and execute logistics for product
usage testing from securing facilities to recruiting, observing,
measuring and reporting customer feedback. He/She will also be
preparing monthly and quarterly newsletter highlighting insights
from recent and ongoing market research and industry studies.
Finally this candidate will communicate findings via reports and
presentations to marketing management and stay current with market
research and data analytic tools and methodologies.
Familiar with Survey Monkey and/or Qualtrics
1-3 years working experience within market research
Understands the differences between Qualitative and Quantitative
Will be doing primary research through survey design, focus groups,
and concept testing
Familiar with Survey Monkey, Qualtrics or nay other questionnaire
Undergraduate or advanced degree in Market Research, Statistics,
Comfortable with minimal domestic travel (anywhere between 5% to
Keywords: Benjamin Moore & Co., Tenafly , Market Research Analyst, Other , Montvale, New Jersey
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