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Market Research Analyst

Company: Benjamin Moore & Co.
Location: Montvale
Posted on: September 16, 2021

Job Description:

The ideal candidate for this role should have the ability to collect, interpret and communicate market information in BM category especially for branding, advertising, product development for the professional and consumer segments. This candidate will be working closely with the Product Marketing team to integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer driven design (product usage testing). He/She will plan, lead and execute logistics for product usage testing from securing facilities to recruiting, observing, measuring and reporting customer feedback. He/She will also be preparing monthly and quarterly newsletter highlighting insights from recent and ongoing market research and industry studies. Finally this candidate will communicate findings via reports and presentations to marketing management and stay current with market research and data analytic tools and methodologies.

Familiar with Survey Monkey and/or Qualtrics
1-3 years working experience within market research

Understands the differences between Qualitative and Quantitative research

Will be doing primary research through survey design, focus groups, and concept testing

Familiar with Survey Monkey, Qualtrics or nay other questionnaire systems

Undergraduate or advanced degree in Market Research, Statistics, Business Management

Comfortable with minimal domestic travel (anywhere between 5% to 15%)

Keywords: Benjamin Moore & Co., Tenafly , Market Research Analyst, Other , Montvale, New Jersey

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