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Manager of Performance Marketing

Company: Benjamin Moore & Co.
Location: Montvale
Posted on: September 16, 2021

Job Description:

The Manager of Performance Marketing will report into the Sr. Manager, Sales & Marketing Analytics as a part of the Financial Planning and Analysis team. There are no direct reports reporting into this role at this time. The ideal candidate can lead the strategic direction, implementation and adoption of the marketing technology stack for Benjamin Moore. They will help to plan and execute performance marketing campaigns with a focus on driving sales through ecommerce and traffic to BenjaminMoore.com. Candidate will work with both agency and internal resources to ensure campaigns are delivering with ROI. They will advise and act as a mentor to the performance marketing practice within digital marketing across search, email, paid social and ecommerce campaigns. They will also manage the tracking architecture, implementation and execution of product and marketing measurement for Benjamin Moore digital properties and marketing efforts. Responsible for the data science methodology that enables cross platform and full funnel attribution of media efficacy for Benjamin Moore. Sets the standard for fast A, B testing, experimentation and iteration to continuously improve campaign performance. Finally the candidate will create and implement methodologies for attributing media and online advertising to offline retail sales and customer engagement as well as own our relationship with martech, customer data and modeling partners.


RStudio Experience

If a candidate has worked at any of the agencies below:

o Digitals North America

o Carat

o Dentsu

o Annalect

o Hearts & Science

o OMG

o OMD

o Zenith

o Publicis

o Mindshare
6+ years of experience in digital analytics and advanced marketing technologies.

Advanced degree in statistics, computer science, applied mathematics, physics or an equivalent quantitative field.

Proven expertise in experimental design, causal inference, predictive modeling, machine learning and deep learning algorithms for multi-touch attribution.

Expert in modern approaches digital direct attribution for retail and ecommerce.

Experience implementing audience modeling, multi-touch attribution, and analytics to evaluate and optimize performance.

Excellent communication / presentation skills

Adept at building growth forecasts, partnering with media and marketing teams to continuously refine plans based on targets and funding.

Keywords: Benjamin Moore & Co., Tenafly , Manager of Performance Marketing, Other , Montvale, New Jersey

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