Manager of Performance Marketing
Company: Benjamin Moore & Co.
Posted on: September 16, 2021
The Manager of Performance Marketing will report into the Sr.
Manager, Sales & Marketing Analytics as a part of the Financial
Planning and Analysis team. There are no direct reports reporting
into this role at this time. The ideal candidate can lead the
strategic direction, implementation and adoption of the marketing
technology stack for Benjamin Moore. They will help to plan and
execute performance marketing campaigns with a focus on driving
sales through ecommerce and traffic to BenjaminMoore.com. Candidate
will work with both agency and internal resources to ensure
campaigns are delivering with ROI. They will advise and act as a
mentor to the performance marketing practice within digital
marketing across search, email, paid social and ecommerce
campaigns. They will also manage the tracking architecture,
implementation and execution of product and marketing measurement
for Benjamin Moore digital properties and marketing efforts.
Responsible for the data science methodology that enables cross
platform and full funnel attribution of media efficacy for Benjamin
Moore. Sets the standard for fast A, B testing, experimentation and
iteration to continuously improve campaign performance. Finally the
candidate will create and implement methodologies for attributing
media and online advertising to offline retail sales and customer
engagement as well as own our relationship with martech, customer
data and modeling partners.
If a candidate has worked at any of the agencies below:
o Digitals North America
o Hearts & Science
6+ years of experience in digital analytics and advanced marketing
Advanced degree in statistics, computer science, applied
mathematics, physics or an equivalent quantitative field.
Proven expertise in experimental design, causal inference,
predictive modeling, machine learning and deep learning algorithms
for multi-touch attribution.
Expert in modern approaches digital direct attribution for retail
Experience implementing audience modeling, multi-touch attribution,
and analytics to evaluate and optimize performance.
Excellent communication / presentation skills
Adept at building growth forecasts, partnering with media and
marketing teams to continuously refine plans based on targets and
Keywords: Benjamin Moore & Co., Tenafly , Manager of Performance Marketing, Other , Montvale, New Jersey
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